The Brand Truth Method
The Brand Truth Method is our archetype-led approach to brand strategy. It finds the character underneath your brand, and it's the bit most rebrands skip.
Most brands don't need a new logo
Here's the thing. Most businesses come to us thinking they need a new logo. Very few of them do. What they're missing is clarity about who they actually are, and no amount of new colours will fix that.
So we start underneath, with the character of your brand. It's built on Jungian archetypes, the patterns people have recognised in stories for centuries, and once you know yours, every decision gets easier. From a headline to a new hire, you've got something true to test it against.
Five steps, in this order
Find. Your brand's real character. Not the one in the pitch deck, the one that shows up in how you actually behave.
Frame. Your purpose and values, in plain words you'd actually use.
Feel. A voice that sounds like a person, not a brochure.
Fuse. The tension inside your character that makes you memorable, not just another option.
Form. Only now do we get to how it all looks. The logo, the colours, the guidelines.
In that order, because skipping ahead never makes it quicker. It just means everything after it has less to stand on. Read more in our Blog Article.
How we use it
It sits underneath most of our brand work, from the 7-Day Sprint to a full brand repositioning, and every fractional engagement starts with it. You can see it in action in our audit for a luxury marketing agency.
We ran it on ourselves
Before we asked anyone else to sit in the chair, we did it ourselves. Method & Worth came out as a Sage with the heart of a Lover: here to tell you the truth about your brand, and to care, openly, about getting it right. Read what we found.
THE METHOD SERIES
Prefer to run it yourself?
Everything on this page is written down in full in The Brand Truth Method: five modules and a complete brand guidelines template you can work through with your own team. A one-off PDF, £175.
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