A fractional finance director for growing businesses
Most business owners we speak to don't have a finance problem. They have a visibility problem. The work is there and the revenue is there, but cash feels tighter than it should, the monthly numbers arrive too late to be useful, and big decisions get made on gut feel.
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​Our fractional finance director service gives you senior finance leadership for the days you actually need it. Alex Hinkins leads it personally, with a small team of finance specialists behind her for the day-to-day.
This is the right fit if:
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You're growing and the numbers have got more complicated than your bookkeeper or accountant can keep on top of
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Cash is harder to predict than it should be
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You're heading towards funding, investment or a big decision and need figures that stand up
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You want finance to be part of how the business is run, not just year-end compliance
How we work
We start by getting to know where you are: your systems, your numbers and the decisions coming up. Then we agree what you need, whether that's a few days a month or more hands-on support through a busy period. We work in your tools, including Xero, alongside your team. And we'll be straight with you about what the numbers say, even when it's not what you were hoping to hear.
What we can take on:
We shape the mix around you. Most clients start with a couple of these and add more as they grow.
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Board-level finance leadership. Financial strategy, board packs people actually read, and someone senior in the room when the big decisions are made.
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Cash flow and forecasting. Rolling forecasts and scenario planning, so you see pressure points months ahead.
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Monthly management reporting. P&L, balance sheet, cash and debtor reporting, clear and consistent every month.
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Funding and investor readiness. Financial models, investor packs, due diligence support and grant applications.
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Lenders, landlords and suppliers. Confident negotiation when terms need to change, with plans that protect the relationship.
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Day-to-day finance support. Bookkeeping, VAT, payroll and Companies House filings handled by Alex's team, accurately and on time.
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Commercial terms. Checking client and supplier agreements so payment terms and cash flow work for you.
Experience
Alex has led finance across businesses in media, production, sustainability and construction, including groups running several companies at once, with intercompany balances, multiple VAT registrations and competing demands on cash. She knows what it takes to keep a business compliant, funded and moving forward.
Finance and marketing joined up
Because Method & Worth covers both, we can do something most fractional FDs can't: treat your marketing spend like any other investment. Alex builds the ROI model behind every marketing engagement we run, so you can see exactly what the work is returning.
Questions you may have
What does a fractional finance director do?
A fractional finance director gives you senior finance leadership part-time. They look after your financial strategy, reporting and cash planning, and sit alongside you on the big decisions, for a set number of days a month without a full-time salary.
Do I need a fractional FD or an accountant?
Your accountant looks backwards: year-end accounts, tax and compliance. A fractional FD looks forwards: cash forecasts, reporting you can run the business on, and planning for what's next. Many businesses have both.
