The 7-Day Sprint
A seven-day marketing audit for founders and small businesses who are doing plenty of marketing, but not seeing it pay off. We'll tell you honestly what's going on, and why.
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Maybe the activity is there but the results aren't following. Maybe the brand feels like it's lost its way. Maybe you've tried new channels, more content and increased spend, and still can't put your finger on why it isn't landing. Most businesses we meet already sense what's wrong. They just haven't confronted it yet.
You don't need more marketing. You need clarity on what's actually going on. In seven focused days, we give you exactly that: an honest read on your brand, messaging and activity, a prioritised plan, and the KPIs and financial baseline to measure everything that follows.
A fast, honest look at the whole picture
Sometimes you just need someone senior to look at the whole picture and tell you the truth. In seven focused days we review your brand, your messaging and your marketing across every channel, and give you an honest read on what's working, what isn't, and why. You'll come away with a prioritised plan, plus the KPIs and financial baseline to measure everything that follows.
Setting the KPIs that actually matter
One of the most valuable things we do in the sprint is establish the right KPIs for your business; the specific measures of success that every future decision will be built around.
KPIs: For too many businesses, marketing runs without a clear financial anchor. Plenty gets tracked, but little of it connects to what the business actually needs. We agree the handful of measures that genuinely matter for you, the ones tied to revenue, margin and growth, not likes and clicks.
Financial baseline: Alongside the review, Alex builds an initial ROI framework around your numbers, your activity and your goals. It shows where things stand today, so every change from here can be measured against something real.
What we look at
We look at your brand, your positioning and how you are currently understood by the people you most want to reach. We look at your messaging across every key touchpoint, your marketing activity, your channels and where the effort is actually going. We identify where your biggest opportunities are being missed, establish the commercial metrics and KPIs that should be driving every decision, and put in place the financial baseline that will track the impact of everything that follows.​
What you walk away with
​In almost every Sprint we've run, the business already sensed what was wrong. The Sprint puts it into words, with a plan and the numbers behind it.
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A clear, written report with honest findings, specific recommendations and a prioritised set of next steps. An agreed set of KPIs rooted in your commercial goals. And a bespoke ROI framework that gives every future decision a financial anchor.
Something you can act on immediately; whether that's with your own team, with us, or with a combination of both. And something that makes every investment decision from this point forward easier, clearer and more confident.
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The Audit comes with a fixed fee, from £2,500 + VAT.
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This is the right starting point if you:
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Know your marketing should be delivering more but aren't sure where the problem lies
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Want a clear, expert view before committing to bigger investment
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Feel like the brand or messaging is slightly off but need someone to articulate it precisely
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Have been tracking activity but not connecting it to real financial outcomes
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Want clear KPIs and a financial model, so you can see what's working from here on
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Need a prioritised, practical plan rather than more open ended strategy
What happens after the sprint?
The sprint is designed to stand alone; you'll leave with everything you need to move forward on your own terms. But for many of the founders we work with, it becomes the foundation for a longer relationship.
Whether that's a brand repositioning, fractional marketing leadership or ongoing review and analysis; everything we do after the sprint is built on the KPIs and financial baseline we've already established together. Which means the work is always connected, always accountable and always moving in the right direction.
