Fractional Marketing Director
From page three to page one
An international events agency bringing together strategy, technical excellence and creative thinking to deliver live, hybrid and virtual experiences, from conferences and leadership summits to product launches and awards ceremonies. Their production expertise is rooted in a long heritage in broadcast and film.
The challenge
A business with real heritage and impressive work, but without senior marketing leadership pulling everything in one direction. Some external partners weren't delivering what the business needed, the positioning needed sharpening, and the website wasn't doing their work justice or being found by the people searching for it.
What we did
We stepped in as their retained marketing director on a fractional basis, giving them senior leadership without the cost of a full-time hire.
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We started by reviewing their agency base, being honest about where partners were and weren't performing, and refining it so everyone around the table was pulling their weight. We then refined their positioning, brand and value proposition so the business could say clearly what it does and why it matters.
From there we led the build of a new website, including the SEO and redirect planning to protect and grow their search presence, and created a social strategy that we now run day to day. We restructured their CRM and sales pipeline, ran campaigns around key industry events, and work hand in hand with their sales team on outreach. Metrics management sits with us too, so every decision is grounded in what the numbers are actually saying.
The outcome
Within just a couple of months of the new site launching, they moved from page three to page one in search. Just as importantly, marketing now has clear ownership, a clear direction and a rhythm the whole team can rely on.
The feedback has been that they're genuinely grateful for what we've delivered. It's a great partnership, and we're excited about what comes next.
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