The senior marketing leadership your business needs, without the full-time hire.
Sometimes called a fractional CMO. Sometimes a fractional marketing director. Always the same thing: genuinely senior strategic thinking, present when and where it matters most, with the commercial accountability built in from day one.
What fractional marketing leadership actually means
A fractional CMO or fractional marketing director works alongside your business on a part-time or project basis, bringing the same level of strategic seniority you would expect from a full-time marketing director, without the salary, the on-costs or the long-term commitment.
At Method & Worth, that means Helen and Isobel working directly with you and your team. Setting direction. Raising standards. Making smarter decisions about where to focus and what to stop. Asking the questions your internal team may be too close to ask. And staying on the work, not handing it to someone junior once the brief is agreed.
It also means financial accountability is built in from the start. Every engagement includes a bespoke ROI model rooted in the KPIs that actually matter to your business, so the impact of the work is always visible and always connected to real commercial outcomes.
This is the right fit if
You are a founder or business owner who needs senior marketing thinking around the table, but the cost and commitment of a full-time CMO or marketing director does not make sense right now.
You have a capable team but no one with the strategic authority to set direction, make the hard calls and keep everything commercially accountable.
Your marketing is happening, but it is not joined up, not clearly connected to commercial goals, and nobody is honestly sure what it is returning.
You are approaching a significant moment of growth or change, and you need someone senior enough to navigate it properly.
How we work
Every fractional engagement is shaped around what your business actually needs. There is no standard package and no fixed number of days. We start by understanding your situation, your goals and where the biggest gaps are, and we agree on a structure that reflects what will create the most value.
From there, we work alongside you and your team on a regular basis, as embedded as you need us to be. We are present at the moments that matter, available between them, and always working to a clear commercial framework that keeps every decision accountable.
For the first six months we monitor performance closely, adjusting the ROI model as we learn what is working and what is not. After that we move to a monthly rhythm: a clear, honest review of what the marketing is delivering and where the focus needs to be next.
What makes this different
Most consultancies talk about senior delivery. What actually happens is a senior person pitches, agrees the brief and then becomes progressively less available as the engagement gets handed to someone with less experience and less context.
That is not how we work. Helen and Alexandra are on the work from the first conversation to the final deliverable. The thinking is ours, the strategy is ours, and we are present at every key decision point. As engagements grow, we bring in specialists we know and trust, chosen for their specific expertise rather than their availability that week.
We built Method & Worth because we believed founders deserved access to this level of thinking. Not as an occasional luxury. As the standard.
Not sure if this is what you need?
Most founders we work with come to us having tried other things first. If you are not sure whether fractional leadership is the right answer for your business, just tell us where you are. We will give you an honest read on what the situation actually calls for.
No pressure, no pitch. Just a straightforward conversation.