A fractional marketing director who starts with who your brand really is.
A fractional marketing director, sometimes called a fractional CMO, gives your business senior marketing leadership on a part-time or project basis, without the salary, on-costs or long-term commitment of a full-time hire. With us, that means genuinely senior thinking, there when it matters most, with the numbers built in from day one.
What fractional marketing leadership actually means
At Method & Worth, it means working directly with you and your team. Setting direction. Raising standards. Deciding where to focus and what to stop. Asking the questions your team may be too close to ask. And staying on the work, not handing it to someone junior once the brief is agreed.
It also means the numbers are there from the start. Alex builds a bespoke ROI model around the KPIs that matter to your business, so you can always see what the work is doing for you.
This is the right fit if
You're a founder or business owner who needs senior marketing thinking around the table, but a full-time CMO or marketing director doesn't make sense right now.
You have a capable team, but nobody with the experience to set direction and make the hard calls.
Your marketing is happening, but it isn't joined up, and nobody's honestly sure what it's returning.
You're heading into a big moment of growth or change, and you'd like someone beside you who's been there before.
How we work
Every engagement starts the same way: our Brand Truth Method to find your brand's real character, and a financial baseline so we can show what the marketing returns. From there, we shape the work around what your business actually needs. There's no standard package and no fixed number of days.
We work alongside you and your team on a regular basis, as embedded as you need us to be. We're there at the moments that matter, available between them, and always clear about why we're recommending what we are.
For the first six months we monitor performance closely, adjusting the ROI model as we learn what is working and what is not. After that we move to a monthly rhythm: a clear, honest review of what the marketing is delivering and where the focus needs to be next.
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Many engagements start with our 7-Day Sprint, so we both know exactly where things stand. See a fractional engagement in action.
What makes this different
Most consultancies talk about senior delivery. What actually happens is a senior person pitches, agrees the brief and then becomes progressively less available as the engagement gets handed to someone with less experience and less context.
That's not how we work. We're on the work from the first conversation to the final deliverable. The thinking is ours, the strategy is ours, and we're there at every key decision. As engagements grow, we bring in specialists we know and trust, chosen for their expertise, not their availability that week.
Method & Worth exists because founders deserve access to this level of thinking, and people who genuinely care how it turns out. Not as an occasional luxury. As the standard.
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Need finance leadership too? Our fractional finance director works alongside.
Questions you may have
What's the difference between a fractional CMO and a fractional marketing director?
Mostly the name. "CMO" tends to be used for board-level roles in larger businesses, while "marketing director" is more common in SMEs. In practice, the job is the same: senior marketing leadership, part-time, working alongside your team.
How many days a month will I need?
It depends on what's happening in the business. We agree it with you up front and review it as things change. If you're not sure, the 7-Day Sprint is often the best way to work out what you actually need.
Will you work with my existing team or agency?
Yes. Sometimes we do the work ourselves, sometimes we direct your in-house team or agencies, and often it's a mix. The aim is to make everyone you already have more effective, not to replace them.
How is this different from hiring an agency?
An agency usually delivers what it's been briefed to do. We start a step earlier, working out what the work should be, why, and how you'll know it's working. Then we can deliver it too, ourselves or with our trusted specialists, so the strategy and the delivery never drift apart.
Not sure if this is what you need?
Most founders we work with come to us having tried other things first. If you are not sure whether fractional leadership is the right answer for your business, just tell us where you are. We will give you an honest read on what the situation actually calls for.
No pressure, no pitch. Just a straightforward conversation.