A senior team,
without the overhead of one
Most growing businesses don't need a full department. They need the right senior person, for the right amount of time, working alongside the people already in the room.
That is what Method & Worth is built to give you. A small team of senior fractionals, each with decades of experience, each available on their own or working together. Take as much or as little as you need.
Founder & Fractional Finance Director
Alexandra Hinkins
Alex brings the kind of commercial and financial rigour that usually sits out of reach until a business is much bigger. She keeps the numbers honest, builds the ROI model behind every Method & Worth engagement, and holds the whole team accountable to real outcomes.
As founder, Alex runs Method & Worth day to day. She's also available as a fractional Finance Director, with a small team of finance specialists who can step in alongside her, so you get proper financial control and day-to-day support without building that function in house.
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Find out about our fractional FD service.
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Fractional Strategic Marketing Director
Helen Darlington
Helen has spent over 25 years in marketing, nearly 24 of them as founder and CEO of her own agency, Woven. There she led work for brands including Princess Yachts, Knight Frank, Ballymore, British Land and Nolte Kitchens, across brand, digital experience and the full breadth of marketing.
At Method & Worth she leads on strategy, brand and marketing direction, and she's the person behind our Brand Truth Method, an archetype-led way of finding what makes a brand genuinely distinctive. She isn't a strategist who steps back once the plan is written, though. She stays close to the delivery, hands on and in the detail.
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Find our about our fractional marketing service.
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And when you need
hands on the tools
Beyond the two of us, we work with a trusted bench of specialists we have built relationships with over more than a decade. This includes senior project management, brought in to keep complex work such as website builds and brand implementation running to time and to standard, alongside designers, developers, paid media specialists and creative production people who know how we work and hold the same standard we do.
If a project needs execution or delivery support beyond strategic leadership, we bring in exactly the right person for it. You get one point of contact and a team that already knows how to work together.
How it works
You might need one of us. You might need both, with delivery support pulled in alongside. Some clients start with a single Fractional Marketing Director and add finance as things grow. Others bring us in as a complete senior team from day one.
There is no fixed package. We shape it around what will actually move your business forward, and we are honest with you about what you do and do not need.